Free sample · Path 5 · Google Business Profile

GBP Cleanup — free sample audit

Fictional Flathead shop: Ridge Line Handyman Co. (Kalispell). Executive snapshot + P0 punch list — the bar before you pay.

Fiction label: Shop, reviews, phones, and grades are invented for sales. We do not invent NAP, licenses, or rank promises on real clients.

Sample client card

Client	Dana Orth — Ridge Line Handyman Co.
Town	Kalispell, MT (fictional Maps label)
Audit date	Wed Sep 9, 2026 (MT)
Access mode	Client pastes / applies (no manager access yet)
SKU	Path 5 — $249 setup ASSUMED

0) Executive snapshot

Area	Grade	One-line finding
NAP / identity	C	DBA mismatch vs website footer; secondary phone on GBP only
Categories	C+	Primary too broad; missing Handyman / Deck Builder secondaries
Hours	B−	Sunday listed Open; intake says closed Sundays
Description	D	Claims “licensed & bonded statewide” — client is not bonded
Photos	C	Stock kitchen hero; truck wrap buried at #11
Posts	F	Last Google post 14 months ago
Q&A	C	Two unanswered; one wrong self-answer on same-day jobs
Reviews (snapshot)	B	4.6★ / 38; 6 unanswered — Path 3 if they want replies
Dupes / hygiene	B−	Possible old “Ridge Line Repair” pin still live

Bottom line: Fix identity + hours + description + photo order this week; ship a 4-week post cadence before shoulder season. Reviews are a separate Path 3 conversation.

1) Audit detail (excerpt)

Hours

Mon–Fri 8–5 and Sat 9–1 match intake.
Sunday still shows 10–2 — must set Closed.

Description direction

Kill: “statewide bonded,” “cheapest in the valley,” “same-day always.”
Keep: local Flathead handyman; carpentry, decks, doors, odd jobs; honest scheduling; quote form link.

Photos

Replace stock kitchen hero with client truck or finished deck.
Promote truck wrap from #11; archive 2021 ex-employee shots.

What we do not recommend

Buying reviews or gating for 5★.
Keyword-stuffed GBP names (“Best #1 Handyman Kalispell…”).
Electrician / Plumber categories Dana is not licensed for.
Map Pack rank promises after cleanup.

2) P0 punch list — this week

#	Item	Owner	Done when
P0-1	Set Sunday to Closed	Dana / us	Hours match intake
P0-2	Remove secondary (406) 555-0199	Dana / us	Only primary phone shows
P0-3	Rewrite description — strip bonded / cheapest / same-day-always	Frontcountry → Dana approve	Zero invented claims live
P0-4	Replace stock hero with real job/truck photo	Dana supplies file	Hero is authentic
P0-5	Align Sunday Q&A with Closed	Dana / us	Public Q&A consistent

Paid setup also includes the full P1/P2 list + 4 weeks of paste-ready Google posts. Review-reply retainer is Path 3 ($99/mo) — sold separately.

Buy / next step

Want this for your real Flathead GBP?

Setup $249 ASSUMED on Gumroad (live). Or reply YES to desk@ and we’ll send intake. Free DIY checklist if you want to self-start first.

Pay $249 setup — Gumroad Email YES — desk@ Sales page Free DIY checklist

Distinct from Path 3 review-replies. No fake reviews. No rank guarantees.